For HSL Technologies, the experience was very positive, generating strong business and marketing opportunities, valuable conversations, and new leads to support our continued development. Beyond visibility, the event reinforced our conviction that the future of hydrogen also lies in creating additional industrial value beyond transport applications.
Our presence within the Business France Pavilion once again proved to be the right format for maximising visibility and maintaining a strong position in a highly competitive international environment. The upgraded booth location also gave us excellent exposure and allowed us to engage with a broader audience throughout the event.
One of the highlights of the week was Belén Moreno’s pitch: “Industrial value beyond hydrogen transport: when the hydrogen carrier becomes the product”, which introduced a different perspective and sparked meaningful discussions around our evolving market positioning and marketing strategy. The event also created opportunities to strengthen relationships with industrial stakeholders and continue strategic conversations already underway.
